Formal Reduction in Publication Design

Abstract

The design of publications according to the nature of their wide use is a human necessity stemming from the designer’s distinct capabilities in creating printed materials, as it has accompanied him from ancient times to the present day, passing through many developments following historical stages, starting with simple capabilities and reaching what it has reached in the world of technology, by modernizing everything that is Provided to people to meet their diverse needs in general and their needs for publications in particular, as publications reflect the desire to communicate, and the designer’s interest in the art of publication design is linked to the attempt to find alternatives to express the content intended to be sent to the recipient, Away from the boredom resulting from monotony and usual imitation, which many of them have continued to avoid and are unwilling to adopt, because of their desire for innovation and renewal to present publications with a renewed vision, and this arises from the desire and creative will possessed by the designer, who collects his design vocabulary and reduces what can be reduced, within a design that realizes Between several levels and in various shapes, depending on the innovative aspect, the printed design appears in a renewed and diverse aesthetic rhythm.

The designer of publications emphasized the use of formal reduction to achieve a visual effect to stimulate the recipient’s instinct, especially the ideal of vision and reconciliation between the aesthetic and functional goals of publications of all kinds. By adopting a set of steps, we reached the process of bringing out the design idea in an innovative and modern applied manner, which may be characterized by the process of employing reduction, as it has become adopted in Many printed designs due to its ability to attract and arouse interest, and through it the design idea can be expressed, which is characterized by an expressive and aesthetic energy adopted by the designer

As a result of the design goals, the idea of ​​employing shorthand has crystallized, and it has become characterized by its clear role that can reach wide ranges in conveying ideas in publications, through its organization and reduction into shapes within the design space of publications with intentional meanings.