The Impact of Digital Media on Crisis Management in Telecommunications Companies

(A field study)

Abstract

This study aimed to identify the importance of digital media in crisis management in telecommunications companies and to identify the impact of using digital media in crisis management in telecommunications companies and to identify the challenges facing digital media in crisis management in telecommunications companies and to present a set of proposed recommendations to enhance the role of digital media in crisis management in telecommunications companies; To achieve these goals, the descriptive analytical approach was relied upon through the questionnaire as a means of collecting data from the study sample, which consisted of (112) employees in telecommunications companies in the Kingdom of Saudi Arabia; The study reached many results, the most prominent of which is the existence of a statistically significant effect at the significance level (0.05) for the use of digital media in crisis management in telecommunications companies. There are also many challenges facing companies, the most prominent of which is the lack of qualified human resources to deal with crises in increasing the volume of crises that companies are exposed to and the lack of infrastructure that companies need in their inability to manage crises in an optimal manner and the absence of planning and alternative planning within companies in a negative way to confront crises. The study recommended the importance of identifying the strategies that should be used during crises in order to rebuild the company's reputation through digital media and address crisis management in digital media with a degree of objectivity, transparency and credibility.